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View Number 5:

Pace Of Innovative Product Launches
Some platforms like Gidali and Hardaway measure the success of Apple by how frequently they release quality and innovative product lines. If the launch of products like the iMac, iPod, MacBook, Apple TV, iPhone and the iPad is used as a criteria, it can be argued that the peak period of Apple was around 2006 to 2007.


That was the period when Apple introduced three unique product lines and this included the successful iPhone. The question to be asked is which product counts as an innovation. Should the Apple TV be categorized alongside the iPad? The question really is how to measure iteration as opposed to innovation.